When it’s too quiet here for a while, you can be sure there’s something major brewing… The last couple of months, we’ve been working non-stop on an entire line of exciting new products. I can’t remember any other time when we worked on so many things at once – new products, new categories, new materials, and new vendors. Massive, meaningful product launches besides fast and fun little treats. It’s going to become really interesting, colorful and fun over here in the next few weeks – and that’s a promise!!
Today I’m excited to launch a new product I really love, I actually can’t believe how it didn’t exist before… It’s super practical, easy to use and pretty. I give you… Tweelingen’s new Iron-On Patches!
We’re launching two patch sets, each including more than 10 patches that can help you upcycle, upgrade and even mend tens of clothing items.
Graphic design: May Neus, Studio Mayooshka
The patches are printed on fabric with self-adhesive backing. You just cut out the patch you want to use, and iron it on. It’s as simple as that. Of course, you can use them to hide small holes or really assertive stains (roll down to see how they saved Naomi’s gorgeous pants makeover).
After we had the patches printed and upgraded a whole lot of clothes in less than ten minutes, we called our resident pair of pretty cousins to model the patches with my own in-house model Naomi. My multi-talented sister, architect Keren Avni (who happens to be the mother of the pretty cousins) also lent her skills to this impromptu fashion photo shoot! (Can you sense the excitement? It’s Tweelingen’s first foray into the fashion world!)
Styling and photography: Keren Avni
Location: The old pine forest, Ramot HaShavim
These three are such great friends. They know each other ever since they know themselves. A second generation of soul mates, that made us coin the term BCF: Best Cousins Forever!!!
Liya’s cool denim dress became much cooler with a deer patch and an embroidered-look squirrel patch.
Anna’s shirt, formerly (as in, two minutes ago) just a boring old pink t-shirt, became a whole lot snazzier with a cross stitch flower patch. And Naomi’s denim vest wasn't neglected either, with a Happy Living dovecot patch and a cross stitch heart patch.
In each of the sets, you’ll find a few elliptic patches especially suitable for the elbow and knee area. A lot of clothes are going to get a fresh lease on life with this solution for those trouble areas…
Here’s a pair of pants I saved with a patch. Somehow, these managed to get torn after only one wear. They lied around in the closet, waiting for me to give them some (very much needed) attention, which of course didn’t happen… Good thing I didn’t give up on them!
There are so many ways to use these patches – I’m sure there are loads of ideas I didn’t think of, and I can’t wait to see your own brilliant ideas and how you upgrade and create clothes, bags, accessories, anything!
Oh, and before I say goodbye, here are some “behind the scenes” photos from our photo shoot, because what’s a good photo shoot without some behind the scenes action? Just look at my two gingers!
You can now purchase the patch sets on the website. One patch set is 59₪, and 2 patch sets at a special launch price of 99₪. Click to buy.
P.S. We got tons of requests for patches for the boys, and you’re right! We accept the challenge and promise the boys won’t be outsiders at the patch party for long! Stay tuned!!
See you soon,