New At Tweelingen: Placemat Tear-Off Pads, and More (So Much More!)

Two months of summer vacation passed by, and here I am, enjoying the pleasant morning quiet… For me, this summer had two very different parts: July was an extra intensive month with two design fairs, a big sales event, a redecorating project and more, that was all about juggling – day care, grandparents-care, you know how it is… August, on the other hand, was all about our fun family vacation in Germany’s Black Forest and in the French Alsace region. But those are worthy of their own (long) post. Today I want to tell you about Tweelingen’s newest product – disposable paper placemat pads.


Graphic design: May Neus, Mayooshka Studio

I love telling you about the process behind new products, and this time it was a very different process at that. It started when the production of a big, complicated and significant product we were working on for months came to a halt because of manufacturing issues. We tried to solve the issues this way and that way, switching methods and suppliers, consulting, debating… and then we just decided to let go. I believe we’ll still make that product happen one day, but not right now. Perhaps because of the absence that product left (or the frustration of our un-realized plans) we got the idea to make placemats. The placemats are the exact opposite of the canceled product idea in that it took no time to make them happen. The entire process – from idea to graphic design to having the bright and colourful tear-off pads packaged in our studio – it all took less than two weeks. The new placemats are Tweelingen’s second product for the kitchen, following our linoleum kitchen mats, and you can definitely expect to see more in that vein.

Anyway, the moment the placemat pads (that turned out gorgeous, if I may say so myself…) arrived from print, we realized this beautiful paper can be used creatively for so many different purposes. So I turned to Bubbles – a group of super talented and wonderful Israeli lifestyle bloggers, where I’m lucky enough to be a member. I asked them if they’re up for a challenge and sent each blogger who wanted to join the fun a tear-off placemat pad to use creatively however she fancies. Within days my email inbox burst with amazing photos and ideas. It was a DIYer’s treasure trove, no less.

So take a few minutes and enjoy those amazing projects, full of creativity and inspiration. My recommendation? Click through the links to my friends’ blogs to find even more inspiration. And scroll down – there are even more exciting news and announcements after the photos. Here we go!

Efrat Lichtenstadt Rizi of the amazing food blog “What Do You Do All Day Long?” worked her regular magic, taking mouth-wetting photos of foods, but this time – she used our new placemats as props.


placemats design

placemats design

placemats design

placemats design

Efrat Yaffe of “Cafe VeYafe” who’s famous for her love of books and typography, used our placemats as wrapping paper for her kids’ textbooks (how appropriate!).

wrapping paper

wrapping paper

For Ayelet Landau, the blogger behind Lula, the timing worked perfectly and she used the paper to wrap end-of-year presents for Yonatan’s kindergarten teachers. I don’t know what was inside the present, but with such packaging I’m sure it was amazing…

wrap end-of-year presents

Gift Wrap

I can spot Maya Radzi’s (of Mayuk) signature style and impeccable work a mile away, and yet her delicate Origami creations made my jaw drop.



Interior designer (and author of Xnet’s beloved blog “Inside”) Ronit Kfir’s summer was chockfull of family celebrations and parties, as you can see in her latest post. Tweelingen’s placemats added colour to her daughter’s birthday –

birthday placemats

Those who know me in real life know that I’m guilty of postponing things to the last minute (that’s how it is ever since I know myself; maybe this year I can change my habits, and maybe not…) so you probably understand why I appreciate Ofra (my close friend and Studio Petit’s designer and owner) so much for being prepared with decorations for Sukkot so much time in advance! Seems like Ofra and her family will have the perfect Sukkah this year, I may hop for a visit!

Paper Decorations

Paper Decorations

Last but not least, my beloved Dana Israeli came up with not one but a few creative DIY tutorials, and as you can expect with Dana – the photos too are perfect and magazine ready (Marie Claire Idees, coming your way). And if you like the paper bag she created from a Tweelingen placemat, keep an eye out because she’s going to write a guest post here with a tutorial so you can create your own festive paper bags!!

paper bags

paper bags

Mouse Pad

*A huge thank you to all my dear, talented friends. As always, it’s such a treat to collaborate with you. Each and every one of you is one of a kind!

Tweelingen’s new placemat pads are available to purchase at our website. Each tear-off pad holds 50 placemats (for the price of 59 shekels). And we have an exclusive launch discount before the holidays: buy 3 placemat pads and get the fourth one for free!


(In other exciting news, you’re all invited to a festive holiday sale this Friday at Tweelingen Studio – Dana Israeli and Studio Petit will be there, too!

collage sale

Along with all the pretty gifts and products that will be waiting for you at the sale (for you or your loved ones) we’ll also have a Take & Make stand with tons of fun materials and tools to craft your own “Happy New Year” card on a straw designed by Dana (see more photos of this adorableness on her blog). For every card you create, you’ll be charged 5 Shekels that will be donated to “Give a Hand”, an organization helping children and families fighting cancer.

new year card

You can find all the details on our event page, which we’ll continue to update until Friday. RSVP there and feel free to invite your friends!)

See you soon,


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